The NAHB 50+ Housing Council is proud to offer a new line-up of webinars for 2010 offering the latest information on 50+ housing, including a look at key trends. Whether your issues are financial, regulatory or relate to sales and marketing, the NAHB 50+ Housing Council provides you with the tools you need to stay ahead of the curve in the evolving 50+ housing market. For more information on this year's topics and webinar schedule, e-mail Jeff Jenkins or call him at 800-368-5242 ext.8292
Below you will find information on the upcoming webinar and a schedule for 2010.
**Please note that all webinars require Java software in order to run properly. If you do not have Java, please contact your IT administrator to have it installed on the system you will be using to view the presentation.
Is a housing recovery around the corner? If so, how will the 50+ market fare? In this webinar, NAHB economist Paul Emrath will provide an overview of the economic conditions affecting this segment of the housing industry and provide a forecast for both the short and long term. Nationally recognized market researcher Tim Sullivan will provide an in-depth analysis of the 50+ market, identifying emerging trends and prospects for the future. For builders involved in 50+ housing, this webinar may be the closest thing to having a crystal ball!
Panelists: Tim Sullivan, John Burns Real Estate Consulting, and Paul Emrath, National Association of Home Builders
**Webinar participants will receive one hour of continuing education credit for CAASH and other NAHB professional designations.
You’ve heard the economic and market forecasts, but what’s really happening out in the field? Today's economic climate is challenging builders. In this webinar, builders of all sizes – including national and small/mid-size builders – will assess what’s happening in their own backyards as well as provide their insights on the future. The panel will examine everything from product design and marketing to how they are adapting their business operations and preparing for the recovery. They’ll also provide tips on how you can capitalize on opportunities that seem to occur at the bottom of a business cycle.
Moderator: Tim McCarthy, Traditions of America
Panelists: Jim Chapman, Jim Chapman Communities; Brian Gentry, Landed Gentry; Frank McKee, The McKee Group; Dan O'Malley, M/I Homes; and Nanette Overly, Epcon Communities.
**Webinar participants will receive one hour of continuing education credit for CAASH and other NAHB professional designations.
Ask most consumers what univeral design is and you'll likely get blank stares. There still seems to be a lack of awarness of universal design and how it benefits all ages. Education is vital ... and it starts with you! In Part II of this webinar series, you will learn how to train your sales staff to market and sell UD to your customer base. It’s an untapped opportunity to position your company and product as a leader in your marketplace. It’s a win-win scenario for everyone involved.
Moderator/Panelist: Tracy Lux, CSP, Trace Marketing, Inc. Panelists: John King, CAPS, CGR, CGP, Rampart Homes, and Dan Bawden, CAPS, CGR, GMB, CGP, Legal Eagle Contractors
**Webinar participants will receive one hour of continuing education credit for CAASH, CAPS and other NAHB professional designations.
Part I of his webinar series is not a Universal Design 101 refresher course or a checklist of UD features, but a look at what’s new in universal design with an emphasis on emerging trends. Find out new techniques that can completely transform your designs and make your homes and communities more livable for all of your customers, regardless of age. Leading product manufacturers will show you where UD is headed in the future while showcasing the latest and greatest products on the market today.
Moderator/Panelist: Mary Jo Peterson, CAASH, Mary Jo Peterson, Inc.
Panelists: John Wesley Miller, John Wesley Miller Companies, and Diana Schrage, Kohler
Who exactly are today’s 50+ buyers and what are they looking for in their next home or community? In this webinar, Margaret Wylde and her team at ProMatura Group, a nationally recognized market research firm, will present the latest findings from the ProMatura National Survey of Consumers. In these surveys, 50+ consumers – including those who recently bought homes in active adult communities – were asked about their preferences and purchases. The data provides insights into the type of communities buyers want, how much they are willing to pay, incentives offered by builders and much more.
In addition to sharing the survey results, the panel will measure overall consumer sentiment, provide a national overview and analyze regions across the country. This information will help you better understand your target market and plan for your next project.
Moderator/Panelist: Margaret Wylde, ProMatura Group, LLC
It’s a brand new world in today’s 50+ marketplace. The economic realities for builders and the boomer generation and beyond have created a paradigm shift. Lifestyle remains paramount, but it means something completely different – smaller spaces, smaller places and a fresh approach to amenities. The market also is becoming more segmented than ever before.
Find out from leading architects and designers about the new look of 50+ community and home design, emerging consumer preferences and how to capture this key market segment.
In this session, panelists will:
Explain how the economy and housing industry conditions have altered the 50+ marketplace, both in terms of product offerings and consumer demand;
Identify the latest trends in 50+ community design and amenities by examining nationally recognized projects across the country through AIA-member analysis;
Identify emerging trends in uit and interior design for 50+ communities, with an emphasis on designing smaller, more efficient spaces;
Describe cost-effective techniques for improving the overall design of 50+ communities;
Analyze shifts in consumer preferences in buying behaviors and how this has impacted design.
Moderator/Panelist: Bill Kreager, FAIA, Mithun
Panelists: Mary DeWalt, MIRM, CMP, Mary DeWalt Design Group
Just in time for the new decade, a "New Deal" is emerging in marketing and sales of 50+ communities. Learn how experts are redefining the "4 Ps" of marketing as they apply to the over-50 set: People, Process, Pursuit and Purchase. The speakers include the content providers of NAHB’s Certified Active Adult Specialist in Housing (CAASH) Sales and Marketing courses, who have helped hundreds of clients market and sell 50+ communities across the country.
See how you can experience a new marketing and sales momentum that will propel you through this new decade and bring you the highest probability of success.
In this webinar, panelists will:
Show you how to maximize engagement and productivity of your staff and team members and motivate prospects
Provide insights into the best processes for selling and marketing to today's 50+ buyer
Explore more effective follow-up strategies and techniques to promote sales, including integrated Internet solutions, social media and personalized 'prospect touches'
Offer new closing techniques that produce greater sales conversions
Explain the Home Equity Conversion Mortgage (HECM) for Purchase, a reverse mortgage program tailored to 62+ home buyers and how it can benefit builders and consumers alike
Panelists: Jane Marie O’Connor, CAASH, MIRM, CMP, CAPS, 55 Plus, LLC; Barbara Kleger, CAASH, 55+ Consulting, a division of KD Partners, LLC; and Bill Thomas, MetLife Bank
.jpg "Wells Fargo Logo_web_banner(1).jpg")
