Sales & Marketing

Successful builders constantly stoke the sales machine. Create a good buzz for your company and boost your bottom line by learning how to develop a brand, drum up referrals, write eye-catching ads, and sell smart. Search the resources compiled below by title, detail, or date. Remember to check back often, we’re always adding more.

Title	Type
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Internet Marketing: The Key to Increased Home Sales Just Released! On smart phones, tablets, and computers, consumers are using the Internet to winnow a dizzying array of choices. Make sure home buyers find you before your competitors by learning the essentials of Internet marketing from industry expert Mitch Levinson. Internet … 2012	Book
From Good Market Research to Great Marketing: A How-to Guide for Home Builders Most home builders conduct informal market research already. A visit to a competitor's model, meeting with unhappy homeowners, and neighborhood block parties all contribute to a builder's market research. Find out how to analyze and use this information to your greatest advantage. This how-to … 1999	External Link
Marketing and Selling to Generation X: A Unique Generation of Home Buyers Sale! Regularly: $10.95 retail/$8.95 NAHB Member Get the inside scoop on what motivates GenX home buyers. Two GenXers share their insight into the GenX market. They show builders, sales and marketing directors, and sales associates how to use GenX hot buttons to attract them to and sell new homes. … 2002	External Link
Build a Successful Sales Program The goal of any sales program is obvious….close sales! How to reach that goal isn’t always so clear. The path to a highly productive and smoothly running sales program starts with creating an organized onsite sales center. At the heart of the sales center lies a set of systems and … 2003	External Link
Sales and Marketing Checklists for Profit-Driven Home Builders This popular book covers the major steps involved in successful new home sales. Learn the ins and outs of the comprehensive contract, the move-in, warranty service, asking for referrals, and a great close. Includes a chapter on utilizing technology in your marketing and a more extensive … 2003	External Link
Strategic Sales in the Building Industry Improve your sales by successfully navigating the complex distribution channels in the building industry. Strategic Selling in the Building Industry gives you the strategies and insights to maneuver through this tangled sales maze and come out on top. The industry’s ever-evolving … 2003	External Link
Supercharged Sales Supercharged Sales contains more than 70 ‘sales quicks’ designed to deliver you the inspiration and power you’re looking for to help you high-jump your next hurdle. If you have been looking for inspiration and motivation to fine tune your sales skills and surpass your selling … 2005	External Link
Option Selling for Profit: The Builder's Guide to Generating Design Center Revenue and Profit If you think your customer’s home buying experience ends with the signing of the sales contract—think again. To be a successful full-service home builder in today’s market you must offer more than just a well-built home—you must give your customers the opportunity … 2008	External Link
NAHB in Partnership with the Learning Resources Network, Inc. Learn about this new resource for exciting educational content. 11/8/2011	Web page
Home Builders Told New Consumer Mindset Embraces Happiness, Family and Friends Builders who believe that their marketplace will be driven largely by frugality and belt tightening as traumatized consumers emerge from the first financial crisis in the U.S. since the 1930s are in danger of misreading the mindset of their prospective customers, J. Walker Smith, executive … 8/8/2011	NBN Article
Subscribe to Sales + Marketing Ideas (SMI) Magazine The Sales and Marketing Magazine for the Housing Industry Remain competitive with a subscription to the award-winning Sales + Marketing Ideas magazine. Each issue is packed with valuable ideas and insights on sales and marketing trends, market research, advertising, marketing plans, … Bi-monthly	Magazine
How to Join the National Sales and Marketing Council National Sales and Marketing Council - Connecting People, Building Careers The National Sales and Marketing Council (NSMC) connects people and builds careers through information, education, recognition, and networking. NSMC, a council of NAHB, has more than 40 years of … 11/6/2009	Web page
The Green Home Guide: Connecting the Green Dots “The Green Home Guide: Connecting the Green Dots” provides the consumer and prospective home buyer with the most up-to-date, simple, and affordable strategies used to embrace a greener lifestyle at home. This video will empower you with the information necessary to buy or remodel … 3/6/2009	Web page
Buying Your New Home Impress your clients with this new customer handbook. These professional, informative handbooks will educate your customers about the ins and outs of buying a home. Sold in packs of 10, they are perfect handouts for showing your commitment to making the home buying experience positive. Sold in … 2003	External Link
NSMC's Million Dollar Circle Awards Reward your sales team Celebrate your success Salesperson and Sales Manager Awards · Lapel PinsLifetime Plaques · Chairman's Sales Leadership AwardPlace your order today at www.milliondollarcircleawards.com Online ordering is now open! To start your order, please visit … 3/1/2007	Plaque

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